So you've got a killer product idea, a deadline breathing down your neck, and exactly zero patience for spending three days tweaking CSS margins. I get it. That's exactly why AI landing page prompts have become the secret weapon of developers and founders who actually ship things.
But here's what nobody tells you: most people are using these tools completely wrong. They type "make me a landing page" and then wonder why they get generic garbage that looks like every other SaaS template from 2019.
The difference between a landing page that converts and one that makes visitors hit the back button? It's all in the prompt. And I'm about to hand you 50+ templates that I've personally tested, refined, and used to generate landing pages that actually look like a designer touched them.
Why Your AI Prompts Are Probably Failing
Let me be blunt—if you're getting mediocre results from AI landing page generators, your prompts are the problem. Not the tool. Not the AI model. Your prompts.
I've seen developers spend hours "fixing" AI-generated code when they could have gotten it 90% right on the first try with a better prompt. It's like blaming your hammer for a crooked nail when you're holding it by the wrong end.
Here's what typically goes wrong:
| Common Mistake | Why It Fails | Better Approach |
|---|---|---|
| Too vague ("make a landing page") | AI has no direction, picks random defaults | Specify industry, style, and key sections |
| Too long (500+ word essays) | AI gets confused, ignores parts | Keep it focused, 50-150 words optimal |
| No visual references | AI guesses your aesthetic preferences | Mention specific styles, colors, inspirations |
| Missing context | Generic output that fits nothing | Include brand voice, target audience, key benefits |
The good news? Once you understand the fundamentals of vibe coding, writing effective prompts becomes second nature.
The Anatomy of a Perfect AI Landing Page Prompt
Before I dump 50 templates on you, let's break down what actually makes an AI prompt work. Think of it like a recipe—skip ingredients and you get a mess.
Here's the formula I use for every landing page prompt:
The 5 Elements of a Killer Prompt:
- Component Type — What exactly are you building? (Hero section, pricing table, etc.)
- Visual Style — Modern? Minimal? Bold? Reference other sites if helpful
- Key Content — Headlines, CTAs, specific copy to include
- Technical Specs — React, Tailwind, responsive requirements
- Special Sauce — Animations, dark mode, specific interactions
Miss any of these and you're gambling on the output. Let's see how this plays out in actual templates.
Hero Section Prompts That Stop the Scroll
The hero section is where most landing pages win or lose. You've got about 3 seconds to convince someone not to leave. No pressure.
Template 1: The SaaS Classic
Create a hero section for a [PRODUCT TYPE] SaaS product. Include a bold headline, subheadline explaining the core value prop, two CTA buttons (primary: "Start Free Trial", secondary: "Watch Demo"), and a browser mockup showing the product interface on the right side. Use a gradient background from [COLOR1] to [COLOR2]. Make it responsive with the mockup stacking below text on mobile.
Want to try this yourself?
Template 2: The Bold Statement
Design a full-screen hero with a massive headline (72px+) that takes center stage. Text: "[YOUR BOLD CLAIM]". Below it, a single line of supporting text and one high-contrast CTA button. Background should be dark (#0a0a0a) with subtle animated gradient orbs floating behind the text. Minimal, Apple-style aesthetic.
Template 3: The Social Proof Hero
Build a hero section that leads with social proof. Show "Trusted by 10,000+ teams" with a row of 5-6 company logos (use placeholder squares), followed by the main headline and CTA. Include a floating customer review card with a 5-star rating, quote, and avatar. Light background with plenty of whitespace.
Template 4: The Video Hero
Create a hero section with a background video placeholder (dark overlay at 60% opacity) and centered white text. Headline should be impactful, subtext should be brief, and include a "Play Video" button with a play icon that opens a modal. Add a subtle scroll indicator at the bottom.
Feature Section Prompts That Sell Benefits
Here's a hot take: most feature sections are boring lists that nobody reads. They list features when they should be selling outcomes. Your prompts should reflect that.
Template 5: The Bento Grid
Create a bento grid feature section with 6 cards in an asymmetric layout (2 large, 4 small). Each card should have an icon, headline, and one-line description. Use subtle hover effects that lift the card. Colors should be muted with one accent color for icons. Include these features: [FEATURE 1], [FEATURE 2], [FEATURE 3], [FEATURE 4], [FEATURE 5], [FEATURE 6]
Want to try this yourself?
Template 6: The Alternating Layout
Build a feature section with 3 features in alternating left-right layout. Each row has: image/illustration on one side, text (icon, headline, paragraph, bullet points) on the other. Add subtle scroll-triggered fade-in animations. Use ample vertical spacing between rows.
Template 7: The Icon Grid
Design a 3x3 grid of features with large icons (48px), bold headlines, and two-line descriptions. Center-aligned, clean layout. Use line icons in a single color. Add a section header above: "Everything you need to [OUTCOME]". Responsive to 2-column on tablet, 1-column on mobile.
Template 8: The Comparison Feature
Build a "before/after" or "without/with" feature comparison section. Two columns: left shows the old/painful way (red/muted colors, X icons), right shows the new/better way (green/vibrant, checkmarks). Include a dividing line or arrow between them. Make the contrast obvious.
Pricing Table Prompts That Convert
Pricing pages are conversion battlegrounds. Get these wrong and you're leaving money on the table. Here's what works:
Template 9: The Three-Tier Classic
Design a pricing section with 3 tiers (Free, Pro, Enterprise). Middle tier should be highlighted as "Most Popular" with a badge and different background color. Each card includes: plan name, price with billing period, feature list with checkmarks, CTA button. Add a monthly/yearly toggle at the top showing "Save 20%" for yearly.
Template 10: The Comparison Table
Create a detailed pricing comparison table. Rows for each feature, columns for each plan. Use checkmarks, X marks, and specific values. Header row should be sticky on scroll. Highlight the recommended plan's column. Include a CTA button at the bottom of each column. Mobile: convert to accordion or swipeable cards.
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Projects | 3 | Unlimited | Unlimited |
| Team Members | 1 | 10 | Unlimited |
| Storage | 1GB | 50GB | 500GB |
| Support | Priority | Dedicated | |
| Price | Free | $29/mo | Custom |
Template 11: The Value-Focused Pricing
Build a pricing section that emphasizes value over price. Lead with the outcome ("Scale your business for less than a coffee a day"), then show one featured plan prominently with all features listed. Add smaller links for "See all plans" and "Enterprise? Talk to sales". Include money-back guarantee badge.
Testimonial Sections That Build Trust
Social proof isn't optional anymore. But there's a right way and a very wrong way to show testimonials.
Template 12: The Carousel Testimonial
Create a testimonial carousel with 3 visible cards that auto-rotate. Each card: quote text, customer name, title, company, and circular avatar. Navigation dots below. Clean design with quotation marks as a large faded background element. Pause rotation on hover.
Template 13: The Wall of Love
Build a masonry-style testimonial wall with mixed content: tweets, reviews, quotes. Vary the card sizes. Include metrics where relevant ("Revenue up 340%"). Add customer photos and company logos. Should feel organic and authentic, not corporate.
Template 14: The Case Study Card
Design featured testimonial cards that tell a story. Include: company logo, key metric improvement (large number with label), quote from decision maker, their photo and title. Add a "Read full case study" link. 2-3 cards in a row, each with different metric focus.
CTA Sections That Drive Action
This is where you ask for the business. Mess it up and everything else was pointless.
Template 15: The Final Push
Design an end-of-page CTA section with strong contrast (dark background if page is light, or vice versa). Large headline posing a question or making a promise. Primary CTA button with action-oriented text, secondary text link below. Add subtle background pattern or gradient.
Want to try this yourself?
Template 16: The Email Capture CTA
Build an email capture CTA section. Headline focused on value of joining (not "Subscribe to our newsletter"). Single email input with inline submit button. Add privacy note below. Show subscriber count or social proof. Consider adding: "Join 5,000+ developers" with avatars.
Template 17: The Dual CTA
Create a split CTA section for two audience types. Left side targets [AUDIENCE 1] with relevant headline, benefits, and CTA. Right side targets [AUDIENCE 2] with different messaging. Visual divider between them. Use different but complementary colors for each side.
Full Landing Page Prompt Templates
Sometimes you want the whole thing in one shot. Here are my go-to templates:
Template 18: The Complete SaaS Landing Page
Build a complete landing page for a [PRODUCT TYPE] tool. Include: 1. Navigation with logo, links (Features, Pricing, About), and CTA button 2. Hero with headline, subtext, two CTAs, and product screenshot 3. Logo bar of trusted companies 4. 3-feature alternating section with illustrations 5. Testimonial carousel with 3 reviews 6. Pricing table with 3 tiers (Free, Pro, Team) 7. FAQ accordion with 5 questions 8. Final CTA section 9. Footer with links and newsletter signup Style: Modern, clean, blue and white color scheme. Use Tailwind CSS, make fully responsive.
Template 19: The Startup Launch Page
Create a pre-launch landing page for a [PRODUCT] startup. Include: 1. Minimal nav with just logo and "Sign in" 2. Hero with bold headline, waitlist email capture, and "X people ahead of you" 3. Single feature showcase with large product image 4. Social proof from early users (3 tweets or quotes) 5. FAQ section (4 questions) 6. Final email capture CTA 7. Simple footer Style: Dark mode, purple accents, modern typography. Build with React/Tailwind.
Mistakes That'll Ruin Your Results
I've made all of these. Learn from my pain:
- Forgetting mobile — Always add "Make fully responsive. Stack on mobile."
- Generic copy — "Welcome to our platform" says nothing. Be specific.
- CTA chaos — One page, one primary action. Period.
- No whitespace — Add "use generous spacing" or layouts feel cramped.
- Flat hierarchy — Tell AI what dominates: "Headline biggest, subtext smaller, CTA pops."
For deeper techniques on working with AI tools, check out our context engineering guide.
Quick Platform Tips
Different AI tools have different sweet spots. v0 loves Shadcn and Radix components—mention them explicitly. Lovable shines for multi-page flows. Fardino is optimized for React landing pages and dashboards with Tailwind. The universal rule? Specificity wins everywhere.
Ship It
AI landing page prompts are only as good as the context you feed them. Vague in, vague out. Specific in, shippable out.
Take these templates, tweak them for your brand, and build your own prompt library. Once you find what works, you'll reuse it forever.
Now stop reading and go build something.
Ready to try these prompts? Start building with Fardino →
