Your pricing table is doing one of two things right now: converting visitors into customers, or watching them bounce. There's no in-between.
And here's the thing nobody tells you about AI-generated pricing tables—most prompts produce generic Bootstrap-looking garbage that screams "I spent 30 seconds on this." Your visitors can tell. Trust me.
Key Takeaways:
- Generic pricing table prompts fail because they lack specificity about tier structure and visual hierarchy
- The best AI pricing table prompts explicitly define the "recommended" plan styling and toggle behavior
- Mobile responsiveness requires its own prompt section—don't assume the AI will handle it
- Feature comparison tables need structured data formats to generate correctly
In This Article
- Why Most AI Pricing Tables Look the Same
- The Anatomy of a High-Converting Pricing Table
- Basic 3-Tier Pricing Table Prompts
- Feature Comparison Table Prompts
- Monthly vs Annual Toggle Prompts
- Highlighted "Popular" Plan Prompts
- Enterprise & Contact Sales Prompts
- Mobile-Responsive Pricing Prompts
- Common Mistakes (And How to Fix Them)
- FAQ
Why Most AI Pricing Tables Look the Same
Here's my hot take: 90% of AI-generated pricing tables are mediocre because developers write lazy prompts.
"Create a pricing table with three plans" gets you exactly what you deserve—a bland, forgettable component that does nothing for your conversion rate.
The AI isn't the problem. Your prompt is.
When you compare pricing tables that convert against ones that don't, the differences are subtle but crucial:
| High-Converting Tables | Generic AI Output |
|---|---|
| Clear visual hierarchy | All plans look equal |
| Obvious recommended plan | No emphasis anywhere |
| Benefit-focused features | Feature laundry lists |
| Strategic CTA placement | Same button everywhere |
| Trust signals included | No social proof |
If you've been working with AI landing page prompts, you already know that specificity wins. Pricing tables are no different—they're just more unforgiving because they're where the money decision happens.
The Anatomy of a High-Converting Pricing Table
Before I give you the prompts, you need to understand what makes pricing tables work. This isn't theory—this is what I've learned generating dozens of these things.
Every high-converting pricing table has these elements:
- Clear tier differentiation — Users should immediately understand what each plan offers
- Highlighted recommendation — Your mid-tier plan should visually stand out
- Feature hierarchy — Important features at top, nice-to-haves below
- Transparent pricing — No hidden costs, clear monthly/annual options
- Compelling CTAs — Different urgency levels per tier
This is the journey. Your pricing table needs to guide it.
Basic 3-Tier Pricing Table Prompts
Let's start with the foundation. Here's a prompt that actually generates a professional SaaS pricing table:
Prompt 1: Standard SaaS Pricing Table
Create a React pricing table component with Tailwind CSS featuring three tiers: TIER 1 - "Starter" ($0/month): - Up to 3 projects - Basic analytics - Email support - 1GB storage CTA: "Get Started Free" (outlined button) TIER 2 - "Pro" ($29/month) - MARK AS MOST POPULAR: - Unlimited projects - Advanced analytics - Priority support - 50GB storage - Custom domains - API access CTA: "Start Free Trial" (solid primary button, larger) TIER 3 - "Enterprise" ($99/month): - Everything in Pro - SSO/SAML - Dedicated support - Unlimited storage - Custom integrations - SLA guarantee CTA: "Contact Sales" (solid secondary button) Visual requirements: - Card-based layout with subtle shadows - Pro tier elevated with border highlight and "Most Popular" badge - Feature checkmarks in green - Monthly price in large font, "/month" in smaller gray text - Consistent card heights - Purple/indigo color scheme for CTAs
This level of detail is what separates prompts that work from prompts that waste your time. Notice I'm specifying the CTA text, button styling, and visual hierarchy for each tier.
Prompt 2: Minimalist Pricing Table
Some products need cleaner aesthetics. Try this:
Build a minimalist pricing table React component with three plans: Layout: Horizontal cards on desktop, vertical stack on mobile Style: Clean white background, thin borders, minimal shadows Plans: 1. Basic ($9/mo): 10 users, 5GB, Email support 2. Team ($29/mo, HIGHLIGHTED): 50 users, 50GB, Priority support, Integrations 3. Business ($79/mo): Unlimited users, 500GB, Phone support, API, SSO Design notes: - Use subtle gray borders, not shadows - Highlighted plan has colored left border (blue, 4px) - Feature list with simple bullet points - Price displayed as "$29" large, "/mo" small - Single-color CTA buttons (blue) - Add "Billed annually" note under price
Want to try this yourself?
Feature Comparison Table Prompts
When your tiers have lots of features, a comparison matrix beats individual cards. Here's how to prompt for those:
Prompt 3: Full Feature Comparison Matrix
Generate a feature comparison pricing table in React/Tailwind with this structure: Header row: Plan names with prices - Free ($0/mo) - Pro ($19/mo) - Team ($49/mo) - Enterprise (Custom) Feature categories and items: CORE FEATURES: - Projects: 3 / 10 / Unlimited / Unlimited - Team members: 1 / 5 / 25 / Unlimited - Storage: 500MB / 10GB / 100GB / Custom COLLABORATION: - Real-time editing: No / Yes / Yes / Yes - Comments: No / Yes / Yes / Yes - Guest access: No / No / Yes / Yes SECURITY: - 2FA: Yes / Yes / Yes / Yes - SSO: No / No / Yes / Yes - Audit logs: No / No / No / Yes SUPPORT: - Community: Yes / Yes / Yes / Yes - Email: No / Yes / Yes / Yes - Phone: No / No / No / Yes - Dedicated CSM: No / No / No / Yes Visual specifications: - Sticky header row on scroll - Alternating row colors (subtle) - Check/X icons for boolean features - Category headers in bold with slight background tint - "Most Popular" badge on Pro column - CTA button at bottom of each column
The structured data format is crucial here. If you just say "create a comparison table with features," the AI will make up random stuff. Be explicit.
Monthly vs Annual Toggle Prompts
The billing toggle is where many AI pricing tables fall apart. Here's how to get it right:
Prompt 4: Pricing Toggle with Savings Display
Create a pricing component with monthly/annual billing toggle: Toggle design: - Pill-shaped toggle switch centered above pricing cards - "Monthly" | "Annual" labels - "Save 20%" badge next to Annual option (green) - Smooth transition when switching Monthly prices: - Starter: $12/mo - Pro: $39/mo - Enterprise: $99/mo Annual prices (show monthly equivalent): - Starter: $10/mo (billed $120/year) - Pro: $32/mo (billed $384/year) - Enterprise: $79/mo (billed $948/year) Behavior: - Default to Annual (better value visible first) - Animate price change with subtle fade - Show "billed annually" disclaimer under annual prices - Update CTA text: "Start Monthly" vs "Start Annual Plan"
This is one of those details that separates amateur pricing pages from professional ones. That "Save 20%" badge? It's doing heavy lifting for your conversions.
If you're building a startup landing page with AI, the pricing section is usually where people spend the most time tweaking. Get the toggle right.
Highlighted "Popular" Plan Prompts
The "recommended" or "popular" plan highlight is non-negotiable for SaaS pricing tables. Most AI outputs don't nail this without explicit instructions.
Prompt 5: Elevated Popular Plan Design
Build a 3-tier pricing section where the middle tier is prominently featured: Standard tiers (left and right): - White/light background - Standard shadow - Regular border - Normal-sized CTA button Featured tier (center - "Pro" plan): - Slight vertical offset (raised by 20px) - "Most Popular" or "Recommended" badge at top - Gradient or colored header section - Stronger shadow - Colored border (2px solid primary color) - Larger, more prominent CTA button - Optional: subtle background pattern or glow Make the visual difference obvious but not overwhelming. The featured plan should draw the eye naturally through elevation and color, not through gaudy effects. Use a purple/blue gradient for the featured plan header.
I'll die on this hill: if all three of your pricing cards look identical, you're leaving money on the table. Guide users to the option you want them to pick.
Enterprise & Contact Sales Prompts
Enterprise tiers work differently. You're not showing a price—you're selling a conversation.
Prompt 6: Enterprise Tier with Custom Pricing
Create an enterprise pricing card for a SaaS product: Header: - "Enterprise" title - "Custom" or "Let's Talk" instead of price - Subtext: "For organizations with advanced needs" Features list (emphasize enterprise-specific): - Everything in Pro - Custom contract terms - Dedicated success manager - Custom integrations - Volume discounts - SLA guarantee (99.99% uptime) - On-premise deployment option - Security review & compliance support CTA section: - Primary: "Contact Sales" button - Secondary: "Schedule a Demo" link - Add: "Talk to our team within 24 hours" trust text Visual notes: - Slightly different styling than priced tiers - Could use darker color scheme (professional, enterprise feel) - Add small icons next to key enterprise features - Include logos of enterprise customers if available (placeholder)
Enterprise customers expect different treatment. Your pricing card should reflect that.
Mobile-Responsive Pricing Prompts
Here's where things get tricky. Pricing tables are notoriously hard to make responsive, and AI tools often generate desktop-only garbage.
Prompt 7: Mobile-First Responsive Pricing
Create a mobile-first responsive pricing table: MOBILE (default, < 768px): - Full-width stacked cards - Vertical layout with all info visible - Collapsible feature lists (show 5, "See all features" toggle) - Sticky CTA button at bottom of each card - Swipeable if using horizontal scroll TABLET (768px - 1024px): - 2-column grid (third plan full-width below or scroll) - Smaller fonts, compact spacing - Keep feature list visible DESKTOP (> 1024px): - 3-column horizontal layout - Full feature comparison visible - Hover effects on cards Critical: - DO NOT use fixed widths - DO NOT rely on horizontal scrolling for essential content - Ensure touch targets are at least 44px - Price should always be immediately visible without scrolling
I've reviewed hundreds of AI form prompts and the same principle applies—mobile responsiveness doesn't happen automatically. You have to demand it.
Common Mistakes (And How to Fix Them)
After generating way too many pricing tables, here are the mistakes I see constantly:
Mistake 1: Generic Feature Lists
Bad prompt: "Add features to each tier"
Better prompt: "Include these specific features with exact values: 5GB storage, 10 team members, API rate limit 1000 req/min"
The AI needs concrete data. Vague prompts get vague results.
Mistake 2: Forgetting Price Formatting
Bad output: "$29"
Good output: "$29/mo" or "$29 per month, billed annually"
Always specify how prices should display, including billing context.
Mistake 3: Identical CTAs
Bad prompt: "Add a button to each plan"
Better prompt: "Free tier: 'Get Started', Pro tier: 'Start Free Trial', Enterprise: 'Contact Sales'"
Different tiers need different calls to action. The urgency and commitment level varies.
Mistake 4: No Visual Hierarchy
If you don't explicitly ask for a highlighted plan, you'll get three identical cards. Every. Single. Time.
Mistake 5: Ignoring Trust Elements
Add to your prompts:
- "Include 'No credit card required' under free tier CTA"
- "Add '14-day free trial' badge"
- "Show 'Trusted by 10,000+ teams' social proof"
These elements matter for conversion rates.
Try It Yourself
Here's a comprehensive prompt you can paste directly:
Create a modern SaaS pricing page section with React and Tailwind CSS: SECTION HEADER: - Title: "Simple, Transparent Pricing" - Subtitle: "Start free, upgrade when you're ready" - Monthly/Annual toggle (annual shows 20% savings) THREE PRICING TIERS: TIER 1 - "Free" ($0/month): Features: 2 projects, 1 user, 1GB storage, Community support CTA: "Get Started" (outlined button) Badge: none TIER 2 - "Pro" ($29/month, $24/month annual): Features: Unlimited projects, 10 users, 50GB storage, Priority email support, API access, Custom domains CTA: "Start Free Trial" (solid button, prominent) Badge: "Most Popular" (highlighted card with elevation) TIER 3 - "Team" ($79/month, $64/month annual): Features: Everything in Pro, 50 users, 500GB storage, Phone support, SSO, Audit logs, Dedicated CSM CTA: "Contact Sales" (solid button) Badge: none DESIGN REQUIREMENTS: - Card-based layout with equal heights - Pro tier visually elevated with colored border and shadow - Green checkmarks for features - Price in 2xl font, billing period in sm gray text - "No credit card required" under free tier - "14-day free trial" under Pro tier - Mobile: stack vertically, full-width cards - Use Inter font family, purple/indigo accent colors
Want to try this yourself?
If you want to see how these pricing tables fit into a complete landing page, check out our guide on vibe coding best practices. The same principles apply—specificity and structure beat generic prompts every time.
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Frequently Asked Questions
What makes a good AI pricing table prompt?
Specificity. Include exact prices, feature lists, visual hierarchy preferences (which plan to highlight), button text for each tier, and responsive behavior. Generic prompts like "create a pricing table" produce generic results.
How do I make the AI highlight one pricing plan over others?
Explicitly state which plan should be featured and describe the visual treatment: "MARK PRO AS MOST POPULAR with elevated card, colored border, larger shadow, and 'Recommended' badge." The AI won't make these decisions for you.
Should I use monthly or annual pricing as the default?
Default to annual if you offer a discount—it's what you want users to see first. Include a toggle and show the savings ("Save 20%") to encourage annual commits. Always show the monthly equivalent for annual plans.
How do I make AI pricing tables mobile-responsive?
Add explicit mobile breakpoints to your prompt. Specify "stack vertically on mobile," "use full-width cards below 768px," and "ensure touch targets are 44px minimum." Don't assume the AI handles responsive design automatically.
What's the best number of pricing tiers?
Three tiers work best for most SaaS products—a free/cheap option (anchor), a recommended middle tier (target), and a premium option (makes middle look reasonable). More than four creates decision fatigue.
Written by the Fardino Team. We build AI tools for frontend developers. Try Fardino free →
